Africa

Can reality TV fight rural poverty?

by Avaaz Team - posted 28 May 2012 20:47

The BBC's The Archers is the world's longest-running soap opera, a radio show that began more than 60 years ago as a way of spreading information to improve agricultural productivity. Now the BBC has taken the format to Afghanistan, and made a big success of it – although they've added forced marriage, blood feuds, landmines and opium addiction to the mix.

Kenyan television is trying something similar, only they're using a familiar reality TV template: take a tired, worn out person/room/house and transform it into something sexier and more modern. Shamba Shape-Up shows farmers how to make over their farms. Here's episode one:

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