Update, 20 December 2012: Great news! Half a million people have watched Breaking the Taboo on YouTube and almost 670,000 people have signed the petition to end the war on drugs. The goal is 1m views and 1m signatures by 7 January. So watch the full film, sign the petition and share this important story widely.

The drug war has gone on for too long – it's time to break the taboo and find a new way forward:

Countless lives and billions of dollars have been wasted over the past 50 years in a vain attempt to wage a war against drugs. Instead of making us healthier and safer, that war has devastated our communities and empowered ruthless criminal organisations.

This senseless war has gone on for too long. It's time to dramatically rethink our global drug policy. If you agree, sign the petition and share widely.

Learn more: A remarkable list of presidents, entrepreneurs, artists and activists are spearheading this movement. Find out who else is breaking the taboo.